Sim Shot in Island City is a virtual shooting range for all ages and skill levels. Since their launch in the Eastern Oregon area, Sim Shot has promoted the focus of safety at their facility, while providing “a real-world feel” virtual experience.
This commercial has two specific goals: To show the educational aspect for firearms training, but also to showcase the entertainment component using a real family.
The commercial highlights the safety benefits of a virtual range, using real-feel “firearms” that don’t use real ammo. With that, the wide variety of benefits to the community are pointed out, in a fun, inviting atmosphere.